Is Your Company Maximizing its ROI on Email Marketing and Social Media?

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A new report [download page] from the Platt Retail Institute, conducted in association with the American Marketing Association and sponsored by hybris software, compares


Josh‘s insight:

There’s no denying that marketing efforts outside of the company website have the potential to have a positive ROI.  According to this report, company websites are still offering the highest ROI compared to Social Media and Email Marketing (and have the 3rd highest ROI overall across all channels).  However, the point is really that there is a discrepancy between the amount allocated to each channel the channel’s current relative importance.  Aligning the ordering could help to further enhance the ROI provided by each of the channels.

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About Joshua Belliveau

Josh is the President and Founder of Bell Web Works. He has actively worked on developing and enhancing websites since 1997. He has helped customers in a variety of industries: State and Federal Government, Healthcare, Sports, Construction, Real Estate, Photography, and Non-Profits, to name a few. He holds a Master’s Degree in Business Administration (MBA), along with a Bachelor of Science degree in Electrical Engineering and Computer Science. After achieving his MBA degree Josh was inducted into Appalachian State University’s Cratis D. Williams Society as well as the International Honor Society Beta Gamma Sigma for his academic achievements in the study of business. Josh also serves as a member of the Executive Board for the North Carolina Association for Institutional Research. He also has worked for several years within a Higher Education setting serving as a Business Intelligence Technical Lead. He consults with, and aids, small businesses with their internet marketing ventures through his company, Bell Web Works. You may also reach him via Google+.

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