Is Your Company Maximizing its ROI on Email Marketing and Social Media?

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A new report [download page] from the Platt Retail Institute, conducted in association with the American Marketing Association and sponsored by hybris software, compares


Josh‘s insight:

There’s no denying that marketing efforts outside of the company website have the potential to have a positive ROI.  According to this report, company websites are still offering the highest ROI compared to Social Media and Email Marketing (and have the 3rd highest ROI overall across all channels).  However, the point is really that there is a discrepancy between the amount allocated to each channel the channel’s current relative importance.  Aligning the ordering could help to further enhance the ROI provided by each of the channels.

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Website Terminology Have You Confused? Let’s Go Over Some Common Definitions.

Let’s face it, the web can be a confusing place for newcomers. There are so many new terms to learn it can feel like you are trying to learn a foreign language; in fact, that’s not all that far from the truth! I don’t expect any of you to read these straight through, but look down the list and see if there is something unfamiliar to you. Hopefully the definitions will help you to better understand the terminology used on the web and, of course, use that understanding to get your business running online quickly and smoothly.

Browser: This is what you use to surf web pages online. Many people still use Internet Explorer, but Firefox and Safari are some of the other popular choices.

Content Management System (CMS): This is just a fancy way of saying that you can easily update your website via a front-end web interface. WordPress is a popular example of a CMS.

CSS: Cascading Style Sheets are often used to control the look of a website. A developer (or brave novice) instructs the web browser to show certain elements in certain ways. For example, one might have a rule to make all heading tags a size 16 font. [Read more…]