Ethics in Social Media Marketing: Responding to the Boston Tragedy

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Let’s examine two brands’ actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford.


Joshua Belliveau‘s insight:

During any tragic event we see many messages of hope and support from people and companies posted online.  If you’re thinking of sending such a message for your brand, be sure you step back and review your messaging.  Have others review it to ensure your social media message isn’t actually going to damage your brand.  When emotions are already high, the public will quickly see through your attempt at free publicity if it is not, in fact, a sincere message of hope for those affected.  Have you seen brand messages that angered you?  What were they?

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