comScore at the NewFronts: UbiquiTV is the New Reality

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At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring.


Joshua Belliveau‘s insight:

The viewing of online videos is becoming ever more prevalent, especially among the younger demographic.  At the same time, we’re starting to see more ads displayed within the videos, at the bottom of the videos, before the video starts, etc… While your small business may not have the budget to afford an ad on the local or national tv station.  You very well may be able to get an ad in front of just as many people by looking into online.

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