Business Secret Weapon: Radio Advertising Combined With Pay Per Click – NewsWire

See on Scoop.itOnline Advertising

According to industry experts, radio advertising is one of the few remaining forms of traditional media advertising that is expanding. Businesses are increasingly combining online advertising with radio advertising.

 

Joshua Belliveau‘s insight:

This is definitely something to consider.  While it ventures out of the realm of strictly “internet marketing” (our primary focus), it does provide a novel concept for our small business customers.  In today’s environment we hear more and more about Integrated Marketing Channels.  Make sure that when you are formulating your marketing budget for the year, you consider how these two channels can be complimentary.

See on www.newswire.net

How to Use PPC Landing Pages for Higher Conversions – Infographic

See on Scoop.itOnline Advertising

Using targeted PPC landing pages for paid search campaigns gets you higher conversion rates and a lower cost-per-click. This infographic shows how…

 

Joshua Belliveau‘s insight:

Landing pages are an essential component of your online marketing initiatives.  As the author points out, having a landing page alone can increase your quality score thereby reducing what you must pay for each click.  Additionally, you’re now able to send visitors that are coming from a paid search result right into a buying funnel.  This can allow you to track where you’re losing customers, make changes, and hopefully come out ahead in the end.

See on unbounce.com