How to Use PPC Landing Pages for Higher Conversions – Infographic

See on Scoop.itOnline Advertising

Using targeted PPC landing pages for paid search campaigns gets you higher conversion rates and a lower cost-per-click. This infographic shows how…


Joshua Belliveau‘s insight:

Landing pages are an essential component of your online marketing initiatives.  As the author points out, having a landing page alone can increase your quality score thereby reducing what you must pay for each click.  Additionally, you’re now able to send visitors that are coming from a paid search result right into a buying funnel.  This can allow you to track where you’re losing customers, make changes, and hopefully come out ahead in the end.

See on