Consumers are most open to ads while shopping. Opportunities for brands and retailers

See on Scoop.itOnline Advertising

Digital advertisers are expected to spend $17.70 billion on online and mobile traditional display ads this year, an 18.1% growth over 2013. But are they spending it in the right places? As we argue…

 

Joshua Belliveau‘s insight:

I couldn’t agree with the following sentiment more: “the way to make paid content spending more effective is to spend it where consumers are most receptive to it, at the moment they’re looking for products or services.”  While the author goes on to state they mean “shopping sites,” I would contend that search advertising can place you searchers that are also receptive to advertisements, as many of them are looking to buy a product.

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See on bazaarvoiceblog.com