Facebook withdrawal: viral publishers see traffic plunge – Digiday

See on Scoop.itSocial Media

SMBs relying on FaceBook for traffic should be well aware of the change. The best practices are to never rely on one source for all of your traffic. The latter example really shows truth in that logic. Weather it’s google facebook twitter or some other company you don’t wanna be overly dependent on third party for all of your visitors. Digiday Platforms giveth and platforms taketh away. Publishers that rely on Facebook are finding that out the hard way.
See on digiday.com

Social Media Marketing World: 21 Best Tips from the Experts

See on Scoop.itOnline Advertising

Social Media Marketing World had some of the top social media experts in attendance. Here are their best tips from the 2 day conference.

 

Joshua Belliveau‘s insight:

These truly are some great tips!  You may even see some changes on this site as a result.  Nevertheless, I would miss out on some much if I tried to summarize this article.  Just go and read it (and let me know if you thought it was worthwhile).

See on 60secondmarketer.com

Is Your Company Maximizing its ROI on Email Marketing and Social Media?

See on Scoop.itEmail Marketing

A new report [download page] from the Platt Retail Institute, conducted in association with the American Marketing Association and sponsored by hybris software, compares

 

Josh‘s insight:

There’s no denying that marketing efforts outside of the company website have the potential to have a positive ROI.  According to this report, company websites are still offering the highest ROI compared to Social Media and Email Marketing (and have the 3rd highest ROI overall across all channels).  However, the point is really that there is a discrepancy between the amount allocated to each channel the channel’s current relative importance.  Aligning the ordering could help to further enhance the ROI provided by each of the channels.

See on www.marketingcharts.com

Ethics in Social Media Marketing: Responding to the Boston Tragedy

See on Scoop.itSocial Media

Let’s examine two brands’ actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford.

 

Joshua Belliveau‘s insight:

During any tragic event we see many messages of hope and support from people and companies posted online.  If you’re thinking of sending such a message for your brand, be sure you step back and review your messaging.  Have others review it to ensure your social media message isn’t actually going to damage your brand.  When emotions are already high, the public will quickly see through your attempt at free publicity if it is not, in fact, a sincere message of hope for those affected.  Have you seen brand messages that angered you?  What were they?

See on socialmediatoday.com

Using Social Media to Advance the Fire Department Mission | Firefighter Nation

See on Scoop.itSocial Media

Social media is a force to be reckoned with—one that many departments fear, in part due to some high-profile incidents in which social media posts resulted in disciplinary action against firefighters.

 

Joshua Belliveau‘s insight:

This article serves as a reference for some of the ways that non-profits, or public service entities are using social media.  I know that I’ve seen it more and more frequently.  And in fact, it’s one of the primary ways I get up-to-date information about traffic, weather, and at times even police events in the rural town where I live.  Have you tried using Twitter, FaceBook or any other social media to communicate with your community?  What have you seen as the challenges?

See on www.firefighternation.com