How to Use PPC Landing Pages for Higher Conversions – Infographic

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Using targeted PPC landing pages for paid search campaigns gets you higher conversion rates and a lower cost-per-click. This infographic shows how…


Joshua Belliveau‘s insight:

Landing pages are an essential component of your online marketing initiatives.  As the author points out, having a landing page alone can increase your quality score thereby reducing what you must pay for each click.  Additionally, you’re now able to send visitors that are coming from a paid search result right into a buying funnel.  This can allow you to track where you’re losing customers, make changes, and hopefully come out ahead in the end.

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About Joshua Belliveau

Josh is the President and Founder of Bell Web Works. He has actively worked on developing and enhancing websites since 1997. He has helped customers in a variety of industries: State and Federal Government, Healthcare, Sports, Construction, Real Estate, Photography, and Non-Profits, to name a few. He holds a Master’s Degree in Business Administration (MBA), along with a Bachelor of Science degree in Electrical Engineering and Computer Science. After achieving his MBA degree Josh was inducted into Appalachian State University’s Cratis D. Williams Society as well as the International Honor Society Beta Gamma Sigma for his academic achievements in the study of business. Josh also serves as a member of the Executive Board for the North Carolina Association for Institutional Research. He also has worked for several years within a Higher Education setting serving as a Business Intelligence Technical Lead. He consults with, and aids, small businesses with their internet marketing ventures through his company, Bell Web Works. You may also reach him via Google+.

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