Consumers are most open to ads while shopping. Opportunities for brands and retailers

See on Scoop.itOnline Advertising

Digital advertisers are expected to spend $17.70 billion on online and mobile traditional display ads this year, an 18.1% growth over 2013. But are they spending it in the right places? As we argue…

 

Joshua Belliveau‘s insight:

I couldn’t agree with the following sentiment more: “the way to make paid content spending more effective is to spend it where consumers are most receptive to it, at the moment they’re looking for products or services.”  While the author goes on to state they mean “shopping sites,” I would contend that search advertising can place you searchers that are also receptive to advertisements, as many of them are looking to buy a product.

Need help setting us your search advertisements (PPC or Display)?  Contact our company for a no-obligation quote: Bell Web Works – An Internet Marketing Agency.

See on bazaarvoiceblog.com

About Joshua Belliveau

Josh is the President and Founder of Bell Web Works. He has actively worked on developing and enhancing websites since 1997. He has helped customers in a variety of industries: State and Federal Government, Healthcare, Sports, Construction, Real Estate, Photography, and Non-Profits, to name a few. He holds a Master’s Degree in Business Administration (MBA), along with a Bachelor of Science degree in Electrical Engineering and Computer Science. After achieving his MBA degree Josh was inducted into Appalachian State University’s Cratis D. Williams Society as well as the International Honor Society Beta Gamma Sigma for his academic achievements in the study of business. Josh also serves as a member of the Executive Board for the North Carolina Association for Institutional Research. He also has worked for several years within a Higher Education setting serving as a Business Intelligence Technical Lead. He consults with, and aids, small businesses with their internet marketing ventures through his company, Bell Web Works. You may also reach him via Google+.

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