Consumers are most open to ads while shopping. Opportunities for brands and retailers

See on Scoop.itOnline Advertising

Digital advertisers are expected to spend $17.70 billion on online and mobile traditional display ads this year, an 18.1% growth over 2013. But are they spending it in the right places? As we argue…

 

Joshua Belliveau‘s insight:

I couldn’t agree with the following sentiment more: “the way to make paid content spending more effective is to spend it where consumers are most receptive to it, at the moment they’re looking for products or services.”  While the author goes on to state they mean “shopping sites,” I would contend that search advertising can place you searchers that are also receptive to advertisements, as many of them are looking to buy a product.

Need help setting us your search advertisements (PPC or Display)?  Contact our company for a no-obligation quote: Bell Web Works – An Internet Marketing Agency.

See on bazaarvoiceblog.com

comScore at the NewFronts: UbiquiTV is the New Reality

See on Scoop.itOnline Advertising

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring.

 

Joshua Belliveau‘s insight:

The viewing of online videos is becoming ever more prevalent, especially among the younger demographic.  At the same time, we’re starting to see more ads displayed within the videos, at the bottom of the videos, before the video starts, etc… While your small business may not have the budget to afford an ad on the local or national tv station.  You very well may be able to get an ad in front of just as many people by looking into online.

See on www.comscore.com

Business Secret Weapon: Radio Advertising Combined With Pay Per Click – NewsWire

See on Scoop.itOnline Advertising

According to industry experts, radio advertising is one of the few remaining forms of traditional media advertising that is expanding. Businesses are increasingly combining online advertising with radio advertising.

 

Joshua Belliveau‘s insight:

This is definitely something to consider.  While it ventures out of the realm of strictly “internet marketing” (our primary focus), it does provide a novel concept for our small business customers.  In today’s environment we hear more and more about Integrated Marketing Channels.  Make sure that when you are formulating your marketing budget for the year, you consider how these two channels can be complimentary.

See on www.newswire.net

How to Use PPC Landing Pages for Higher Conversions – Infographic

See on Scoop.itOnline Advertising

Using targeted PPC landing pages for paid search campaigns gets you higher conversion rates and a lower cost-per-click. This infographic shows how…

 

Joshua Belliveau‘s insight:

Landing pages are an essential component of your online marketing initiatives.  As the author points out, having a landing page alone can increase your quality score thereby reducing what you must pay for each click.  Additionally, you’re now able to send visitors that are coming from a paid search result right into a buying funnel.  This can allow you to track where you’re losing customers, make changes, and hopefully come out ahead in the end.

See on unbounce.com