About Joshua Belliveau

Josh is the President and Founder of Bell Web Works. He has actively worked on developing and enhancing websites since 1997. He has helped customers in a variety of industries: State and Federal Government, Healthcare, Sports, Construction, Real Estate, Photography, and Non-Profits, to name a few. He holds a Master’s Degree in Business Administration (MBA), along with a Bachelor of Science degree in Electrical Engineering and Computer Science. After achieving his MBA degree Josh was inducted into Appalachian State University’s Cratis D. Williams Society as well as the International Honor Society Beta Gamma Sigma for his academic achievements in the study of business. Josh also serves as a member of the Executive Board for the North Carolina Association for Institutional Research. He also has worked for several years within a Higher Education setting serving as a Business Intelligence Technical Lead. He consults with, and aids, small businesses with their internet marketing ventures through his company, Bell Web Works. You may also reach him via Google+.

Facebook withdrawal: viral publishers see traffic plunge – Digiday

See on Scoop.itSocial Media

SMBs relying on FaceBook for traffic should be well aware of the change. The best practices are to never rely on one source for all of your traffic. The latter example really shows truth in that logic. Weather it’s google facebook twitter or some other company you don’t wanna be overly dependent on third party for all of your visitors. Digiday Platforms giveth and platforms taketh away. Publishers that rely on Facebook are finding that out the hard way.
See on digiday.com

RSS Is Dying and Lying with Statistics

This entry is in response to an article I saw recently online title The Death of RSS in a Single Graph.   The author’s contends that RSS is dying based on the declining trend shown in the graph.  However, the graph is an example of “Lying with Statistics” in my opinion.  Adding in the trends for newsletters shows it to be less popular than RSS in all cases over time. [Read more…]

Prove The Value of SEO With These Free Google Analytics Dashboards

See on Scoop.itAnalytics

With custom dashboards in Google Analytics, you can quickly view valuable information related to your website in one glance. Click here for free downloads!
See on www.seo.com

Social Media Marketing World: 21 Best Tips from the Experts

See on Scoop.itOnline Advertising

Social Media Marketing World had some of the top social media experts in attendance. Here are their best tips from the 2 day conference.

 

Joshua Belliveau‘s insight:

These truly are some great tips!  You may even see some changes on this site as a result.  Nevertheless, I would miss out on some much if I tried to summarize this article.  Just go and read it (and let me know if you thought it was worthwhile).

See on 60secondmarketer.com

Consumers are most open to ads while shopping. Opportunities for brands and retailers

See on Scoop.itOnline Advertising

Digital advertisers are expected to spend $17.70 billion on online and mobile traditional display ads this year, an 18.1% growth over 2013. But are they spending it in the right places? As we argue…

 

Joshua Belliveau‘s insight:

I couldn’t agree with the following sentiment more: “the way to make paid content spending more effective is to spend it where consumers are most receptive to it, at the moment they’re looking for products or services.”  While the author goes on to state they mean “shopping sites,” I would contend that search advertising can place you searchers that are also receptive to advertisements, as many of them are looking to buy a product.

Need help setting us your search advertisements (PPC or Display)?  Contact our company for a no-obligation quote: Bell Web Works – An Internet Marketing Agency.

See on bazaarvoiceblog.com

comScore at the NewFronts: UbiquiTV is the New Reality

See on Scoop.itOnline Advertising

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring.

 

Joshua Belliveau‘s insight:

The viewing of online videos is becoming ever more prevalent, especially among the younger demographic.  At the same time, we’re starting to see more ads displayed within the videos, at the bottom of the videos, before the video starts, etc… While your small business may not have the budget to afford an ad on the local or national tv station.  You very well may be able to get an ad in front of just as many people by looking into online.

See on www.comscore.com

Business Secret Weapon: Radio Advertising Combined With Pay Per Click – NewsWire

See on Scoop.itOnline Advertising

According to industry experts, radio advertising is one of the few remaining forms of traditional media advertising that is expanding. Businesses are increasingly combining online advertising with radio advertising.

 

Joshua Belliveau‘s insight:

This is definitely something to consider.  While it ventures out of the realm of strictly “internet marketing” (our primary focus), it does provide a novel concept for our small business customers.  In today’s environment we hear more and more about Integrated Marketing Channels.  Make sure that when you are formulating your marketing budget for the year, you consider how these two channels can be complimentary.

See on www.newswire.net

How to Use PPC Landing Pages for Higher Conversions – Infographic

See on Scoop.itOnline Advertising

Using targeted PPC landing pages for paid search campaigns gets you higher conversion rates and a lower cost-per-click. This infographic shows how…

 

Joshua Belliveau‘s insight:

Landing pages are an essential component of your online marketing initiatives.  As the author points out, having a landing page alone can increase your quality score thereby reducing what you must pay for each click.  Additionally, you’re now able to send visitors that are coming from a paid search result right into a buying funnel.  This can allow you to track where you’re losing customers, make changes, and hopefully come out ahead in the end.

See on unbounce.com

Is Your Company Maximizing its ROI on Email Marketing and Social Media?

See on Scoop.itEmail Marketing

A new report [download page] from the Platt Retail Institute, conducted in association with the American Marketing Association and sponsored by hybris software, compares

 

Josh‘s insight:

There’s no denying that marketing efforts outside of the company website have the potential to have a positive ROI.  According to this report, company websites are still offering the highest ROI compared to Social Media and Email Marketing (and have the 3rd highest ROI overall across all channels).  However, the point is really that there is a discrepancy between the amount allocated to each channel the channel’s current relative importance.  Aligning the ordering could help to further enhance the ROI provided by each of the channels.

See on www.marketingcharts.com

Ethics in Social Media Marketing: Responding to the Boston Tragedy

See on Scoop.itSocial Media

Let’s examine two brands’ actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford.

 

Joshua Belliveau‘s insight:

During any tragic event we see many messages of hope and support from people and companies posted online.  If you’re thinking of sending such a message for your brand, be sure you step back and review your messaging.  Have others review it to ensure your social media message isn’t actually going to damage your brand.  When emotions are already high, the public will quickly see through your attempt at free publicity if it is not, in fact, a sincere message of hope for those affected.  Have you seen brand messages that angered you?  What were they?

See on socialmediatoday.com